October 23, 1982, marked the first time Nike aired an ad nationwide, with two ads airing during the New York City Marathon. Thought to be lost until very recently, advertising agency Wieden and Kennedy’s digital librarian and a Nike historian spent hours searching for the historically significant ads before finally uncovering them on some old, poorly-labeled VHS tapes.
These commercials provide an intriguing glimpse into the early days of the world’s greatest athletic shoe and apparel brand…
(via Design Taxi)