A recent series of ads from Amnesty International creatively and dramatically points out the futility of torture as a method for gathering intelligence. The ads feature the bruised and bloody faces of the Dalai Lama, Iggy Pop, and Chanel’s head fashion designer Karl Lagerfeld. And then beneath each face is a quote that these men would never, ever say…unless they were under extreme duress, that is.
The ads close with the tagline, “Torture a man and he will tell you anything.”
The Dalai Lama
“A man who does not have a Rolex at 50 years of age is a failure”
Iggy Pop
“The future of rock and roll is Justin Bieber.”
Karl Lagerfeld
“A Hawaiian shirt and flip-flops are the height of elegance.”
(via Design Taxi)