Japanese liquor company Suntory realizes that a photo of a glass of whiskey makes for boring marketing, so for their latest ad campaign, 3D on the Rocks, they’ve turned to tiny ice sculptures to sell their whiskey…

Each cube is designed using computer modeling before a precision drill carves the ice…

Whether or not these wonderful images help Suntory sell more liquor, let’s hope these “rocks” find their way into our local watering holes soon…




(via My Modern Met)