The first huge commercial from Old Spice redefined “success” for viral advertising by getting a record-setting 6.7 million views in its first 24 hours back in 2010. As you remember, it starred actor Isaiah Mustafa talking to the camera first from a bathroom, then a yacht, and finally on a whinnying horse. But what you may not know, is that this was filmed with almost no CGI.
Here’s a comparison of the commercial with one of the takes they filmed. You’ll have to watch it several times to catch all the fun tricks they used — everything from dropping a shirt onto his head to mechanically lifting him onto the horse (whose trainer is off camera motivating the animal to nod perfectly)…
(via Reddit)